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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Week 4_Issues in Marketing

Week 4_Issues in Marketing

Q Explain the differences between Intensive distributions versus Selective distribution versus Exclusive distribution. What are the advantages of one over the other? Give an example of a brand-name product for each distribution type.

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Exclusive distribution is a type of distribution where risky form of selective distribution takes place. In this distribution only one wholesaler, one retailer or one distributor is present in any specific geographical zone. Intensive distribution is a type of distribution which involves all the likely outlets that could be used to allocate the product. Selective distribution is about a specific way of distribution.